“When thinking of the company name, all that came to mind was that if my dad was still here, he would have advice for me.” – Jarrod Wallach, President of iR Marketing. “This continued to manifest over a 72-hour period until I realized why all I could think of was dad. He was a true leader, an inspiration to his employees and family, he was the CEO of a cutting-edge tech company when he passed away in 2006 and now I was launching my own venture. I realized I wanted to model my company after what I knew of my dad. This led me right to the name that resonated with my friends and family, iR Marketing. A slight tip of the hat to my old man.”